Benjamin Bloom is a digital business strategist with a passion for using mobile, social, and digital media to drive the needs of today's businesses.
With tool-agnostic expertise in social media, mobile strategy, web analytics, business case analysis, competitive strategy and audience research techniques, Benjamin looks for the right medium and the right time to connect business and customer.
In August 2012, Benjamin relocated to San Diego, CA and began a new role as Director, Digital Engagement at The Competitor Group, a leading event and sports marketing company which owns the Rock n Roll Marathon series, Tri Rock triathlon Series, Muddy Buddy Ride and Run series, publishes Competitor Magazine, and more.
From May 2010 to August 2012, Benjamin was a Senior Digital Strategist within the Strategic Planning team at Wunderman, advising clients including Johnnie Walker, Land Rover, Nokia, and Citibank, and working on new business.
From January 2009 to May 2010, Benjamin consulted on a project basis in mutliple engagements in Social Media and digital strategy. Clients included Silicon Harlem, New York Cares, iMed Digital, and DIRECTV, Inc.
From November 2006 to December 2008 he was a Strategist at Razorfish, a Microsoft company. He used quantitative and qualitative research tools such as Omniture SiteCatalyst, Keynote Webeffective, NetRatings, ComScore, and @Plan, in addition to primary research, to build a profile of end users and their digital needs. At Razorfish his thought leadership included several articles written for the Headlight Blog, a blog about digital marketing in the automotive vertical. His clients included XM Radio, Ford Motor Company, T. Rowe Price, and Amway.
Prior to Razorfish, he was the Assistant Director of the Columbia institute for Tele-Information, a telecom and media research center at the Columbia Business School, from 2003 to 2006. Benjamin was responsible for research in the management of media companies, managing a staff of 20-plus interns and admins, conference planning and logistics, financial reporting and forecasting, and internal technology programs. While at CITI he initiated a program of research into WiMAX, modeled the adoption of wireless services and IPTV services, and managed the production of several academic volumes including the forthcoming Media Ownership and Concentration in America by Eli Noam.
Previous to joining CITI, Mr.Bloom worked as a Consultant at Arlen Communications, researching and writing a census of the internet service provider industry, at the Federal Communications Commission, and for several startups doing computer and web programming. He's proud to have learned a lot from those experiences about the need for strong vision and deep execution.
Benjamin Bloom has a B.A. in Government from Cornell University, and lived in NYC from 2003-2012, an experience which was exciting, weird, romantic, and fell just four years short of seeing the 2nd Ave. subway.
In his spare time, he enjoys cooking, running, and discovering San Diego through Foursquare. You can find him on Twitter discussing the health, fitness, Facebook monetization strategies, and the role of identity networks in our social world.