CMO strategy in a downturn

My newest contribution to the Razorfish Headlight blog is now live.   I tried to look at many of the different elements affecting sales and marketing decisions online and in America; I have a very strong perspective that there MUST be a strategic opportunity somewhere for a company seeking to create value.  

These recommendations could translate to other industries, particularly durable goods which are typically financed.  See CMO strategy in a downturn at  

Also this month are excellent articles on digital advertising by my colleagues Neal Gorevic, who writes about dealers using video advertising, and Blake Kimball, who writes about new media planning tactics.