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Thursday
Feb252010

Kraft should show its Human side

DateThursday, February 25, 2010 at 10:20AM

I've written a new post in my "Human Marketing" series about how Kraft's way out of a PR and ingredient quality crisis is by reinforcing the trust relationships we used to take for granetd, and now question.  Let me know what you think.

AuthorBenjamin Bloom | CommentPost a Comment | |

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