Looking for data on the auto shopping behaviors in social media, this video from Automotive Digest featuing Hans Van Order, CEO of UDC, realy stands out.
The theme of this video, "Time to be human again" is spot on- maintaining your existing relationships by being human is something you can do every day. Don't rely on a computer, a twitter bot, or Google Adwords to do these for you. The technology is a means to reach out, but the tech is meaningless without the human touch.
CRM is certainly easier with certain kinds of technology, but being human is what really closes sales.