I'm glad that brand sare on borad with the idea that there can be a "not right now" relationship with a consumer- many marketers may only care about their explicit conversion metrcis. That's encouraging. But our real task is this: identifying the entertainment and information consumers want, and instead of standing in the way, creating the opportuntuiy for dialogue about what they might need, on their schedule.
Volvo plans to become one of the first brands to launch an online display ad campaign with an AdKeeper button. Clicking on the "K" in the ad will allow consumers to keep the ad for future viewing when convenient, as well as share with others through social media sites like Facebook or Twitter, or email.