Is this BI/comScore chart bad for Facebook, or is this what we would expect? BusinessInsider says the time spent is shiftting to other social networks. I am not convinced.
Look at the Facebook developer site: Build Facebook for Websites. Build For Mobile. Build Apps on Facebook. These are strategically important initiatives, all taking the Facebook platform and making the digital world more social, but also taking time and attention off of “Facebook”.
From Facebook's Developer Homepage: this is what Facebook is betting on, and consumers are flocking to it. I can't prove it with the data above, but if you're only looking at minutes on the site, that's what you'd see.
Behavior Networks like Pinterest are easy to start because the Facebook Identity layer is there for support - if Facebook were Microsoft it would probably have shut off Pinterest's access to the open graph; Facebook is a very different kind of company.
Read more: http://www.businessinsider.com/chart-of-the-day-facebooks-engagement-has-peaked-and-now-its-falling-2012-5#ixzz1vjRLWPry