America's Most Impressionable Shoppers Easiest to Annoy

This is just delicious.  A story by eMakreter  about Mobile Users Easy To Annoy? includes a citation to a study by Maritz research, that of 1,062  people surveyed, most were opposed to subscribing to  text ads on their cell phone.  Not surprising.  But is it representative?  Guess where they found their sample?  "Adults whop shopped at one of the following stores: Abercrombie and Fitch, American Eagle Outfiutters, Aeropostale, Express, or Gap".