"Fox Super Bowl inventory 90% sold" says MediaWeek [mediaweek.com]
I hope Joe Buck isn't calling the Superbowl, because Fox is going retarded with its pregame show (which I am announcing right now, I will not watch. I would rather watch "Requiem For A Dream" while inhaling jalapenos)
Fox will also create a Red Carpet arrival area for celebrities attending the Super Bowl that will be hosted during the pre-game telecast by American Idol’s Ryan Seacrest. Movie companies buying in-game Super Bowl spots, as a value added by Fox, will be able to parade its stars of upcoming movies on the Red Carpet and be asked a question about the movie by Seacrest.