Tuesday, December 30, 2008 at 12:43 PM

In a revised report from Fitch Ratings, some new forecasts on the growth (or not) of advertising in 2009.  I think it's interesting to look at how the policitcal season "masked the softness" of the local and national ad markets.  Fitch sees about 40% of national ad dollars under pressure because of industry issues: automotive, retail, general services, and of course financial services.

The report also notes that online media will still grow, albeit modestly