Burritos, and Guacamole, and Bikram- O MY!

Foursquare has a new video on their logged out Homepage which I have embedded below (HT AboutFoursquare). The video promises that you can find great burrito places to enjoy with friends, and  "Don't forget to work off that burrito by doing an hour of bikram yoga next door."

Challenge: think of something more gross than eating a big guac-filled burrito and then doing bikram yoga.  I did a little research on the subject and even Hot Yoga of Delaware specifically recommends against:

we recommend that you do not eat a big burrito right before class. In fact, you’ll probably be better off with no large meals for 2-3 hours prior to practice.

Here's the video:

Are there, perhaps, other recommendations that would be better?  How about a great boot camp class in the park and a post-workout smoothie? 

Hi! I want to learn more about foursquare! from foursquare on Vimeo.

Success for Foursquare is in the Cloud

I enjoyed Caroline McCarthy's questions about Foursquare's sustainability.

But let's not limit the definition of success to the Foursquare product as it stands-the API is where the real action is.

Venue and advertiser innovation will drive the platform's success, as with Twitter.  Businesses and marketers can leverage the Foursquare platform to create engaging experiences wherever people gather, and they don't need to wait for Foursquare to make this a default behavior.

Marketers are dipping their toes in to the water of location-based social networking, using the game elements of Foursquare to enhance their marketing programs, but few are creating brand-relavent and ongoing experiences that add value for the user.

As users tune out broadcast messages, marketers will turn instead to memorable, high-ROI experiences in the real world that leverage Foursquare, or Yelp/Facebook checkins, or Gowalla, or the application we are all going to be using tomorrow.  Each of these is just another doorway to reach today's hyperconnected audience- and all their Foursquare friends.