Does Using HootSuite Kill Your EdgeRank?

There are so many myths about what fans like, but we're strarting to understand that what one person sees on Facebook or Twitter reallys isn't predictable- their graph will determine what they see, and Facebook now gives brands more headachess than ever for getting into the newsfeed.  

A possible answer to this is the rising numebr of studies which use the facebook API, and largwe scale data collection, to break news about what may be happening to page content (with the implicit point that most of thye a brand's fans will engage via tyhe newsfeed rather than coming to the page).

Solid analytcis, have been published on this topic, such as Facebook Engagement analysis from Visibli or L2's Facebook IQ.  A new study by EdgeRank Checker -suggests that using Third-party applicationsto post to facebook results in the creation of content that gets lowerr engangent than native Facebooks posts.

There are a variety of reasons for pages to want a managed publishing solution, including regulatory, workflow, manpower, and moderation, in additon to those you'll also hear in the sales pitches from Buddy Media, Vitrue, Involver, and the others named below.  

So what is the enterprise digital social strategist to do?   Never, ever, take the top line conclusion from the vendor and appluy it to your bsuiness.  Ask for data about your client specifically.  Dig into which pages were used.  

For example, there are so many tiny fan pages doing a terrible job with mediocre nontent, I bet the amouint of objects created by those pages dwarfs the major brand pages.  We've all seen those pages.  I'll be digging in, let's see what else EdgeRank can tell us.

Gifts I Want, from Staples

No, no, it's ok, I have everything I want.  You don't need to get me anything.  Really?  What's this?  Socks?  (Actually, I just bought new athletic socks for running, no joke from Amazon (Affiliate Link).

But what I'm really exited about, gift wise, is this page used by Staples email marketing to promote thier Twitter comtest.  Let's face it, brands usually need to give prospective followers something exciting to do - classic what's in it for me.

Things I like about this page:

1. I arrived via email- always try to support social with email
2. Choose your prize (one of 5 gifts pictured, showing rage of the Brand as well)
3. Emphasizes following @staplestweets
4. Holiday Tweet generator (though I wish it had some more suggestion and was less “mad libs”

What are your favorites this holiday season? 

Who cares if the cool kids leave Facebook?

The cool kids are leaving Facebook, says Pace Lattin based on data from InsideFacebook: the 18-35 demographic is now having negative growth in this "early adopter" demographic.   I can't yet find the raw data, but let's assume the trend is true.  Let's assume that the explosive growth of Facebook for mobile doesn't have anything to do with it. 

Any platform that requires the "cool kids" to be there for it to be successful will ultimately suffer the same fate.  We can't all be East Village hipsters enjoying our own exclusive online party, with VCs chomping at the bit to try to invest in the things we think are cool.  Even if all the cool kids leave, Facebook will still have a huge business with the uncool kids.

However.  Viewing Facebook itself as the cornerstone of social is just false. They beat out all the other social networks, more or less.  Round 1: Facebook.  Bigger, longer term, the interoperability of social graphs will make the choice of any one web site unimportant.  

Any platform that requires the "cool kids" to be there for it to be successful will ultimately suffer the same fate.  We can't all be East Village hipsters enjoying our own exclusive online party, and there will continue to be plenty of business opportunities for Facebook even if those users leave.

However.  Viewing Facebook itself as the cornerstone of social is just false. They beat out all the other social networks, more or less.  Round 1: Facebook.  Bigger, longer term, the interoperability of social graphs will make the choice of any one web site unimportant.  

The fact is, hipsters still have parents, and teachers, and friends they want to connect to, and some they want to be able to ignore.  Technologies built on opening the social graph and intelligent selectively sharing the content we ourselves consume is the direction we're heading.  

Round 2: unknown.

we haven't really seen the companies that are thinking about this.  Check out where Diaspora is going these days, and see the interoperable social  future.  

Man Brunch at Veselka

The comment card included in this photo is a huge missed opportunity. Even if I leave a very nice compliment, the only people who will see it are the restauranteurs.

Next time, try giving me something that will influence my friends, and future customers.

[Update: apparently I misunderstood the Squarespace iPhone app- here's the photo I took with my iPhone.]